On the Web

• Christopher Graves, CEO at Ogilvy PR Worldwide, on the continuing mystery of Korean brands not getting credit;
• The impact of Kim Yuna’s record on Korea’s Image and Economy;
• The Olympian will also appear in a new documentary to promote Seoul abroad;
• Korea will host the next meeting of the G-20 Tourism Ministers (or T-20) in Seoul ahead of the G-20 Summit;
• Korean cuisine at the World Economic Forum;
• And the apparent growing popularity of Korean food in Paris, since the first Korean Cuisine Festival back in 2007.

On Linkedin

We have just started a new Branding Korea Group, feel free to join us there!

Also, an interesting discussion on the Business Korea Group on Korea’s National Branding.

Extracts from the participants

A word from a selfselected ambassador for Korea is worth so much more than thousands of governemantal brochures in the modern connected society.

The view on the Korean brand needs to be taken in consideration of the fact that it’s all about looking from the outside and in, not as now looking from the inside and out.

While the ads may look good, they entirely fail to connect with their audience.

I believe that we all agree on the fact that whatever the brand message is, if it’s not what you experience in real life then it will fail.

As always, you can follow us on Twitter/BrandingKorea.