Jay Wang

Jay Wang is an associate professor of strategic communication at the University of Southern California’s Annenberg School for Communication and Journalism. His numerous research projects and articles address the role of nation communication in the contemporary process of globalization, with an area focus on China and public diplomacy.

He recently led a research project on “Nation Branding at Expo Shanghai 2010” that explored and examined how countries pursued nation branding and how Chinese visitors experienced the various destinations through the national pavilions.

Articles on Branding Korea