“Korea, Be Inspired” Campaign
- Organization: Korea Tourism Organization
- Agency: Cheil Worldwide
- Targeted Markets: US, Europe, Japan, Asia
- Launching Date: mid-March 2010
- Media: TV, Print, Web
Objectives
The campaign is aimed at increasing international awareness of Korea as a tourism destination. It focuses on the Korean culture and landscapes for the US & European markets; hospitality and nature for the Japanese market (with Korean actor Bae Yong Joon); music, fashion and energy for the Asian market.
Brand Ambassadors
- Actor Ji Jin-Hee
- Actress & Model Moon Bloodgood
- Actor, Model & Singer Lee Joon-gi
TV Spot for the US & European Markets
TV Spot for the Japanese Market
TV Spot for the Asian Market (Chinese version)
TV Spot for the Asian market (English version)
Related Articles
- Branding Korea: Korea Delivering on its Brand Promises
- Branding Korea: The Need to Unify Korea’s Multiple Brands
- Branding Korea: “Korea, Sparkling”: end of an era?
References
- Media Asia: Korea Tourism Organization | Korea Inspiring | Global
- Media Asia: Cheil retains US$20 million KTO business
- Korea Tourism Organization: Tourism Commercials – 2010
- Korea Times: Tourism Slogan Needs Inspiration
- Korea Times: ‘Korea Be Inspired’ Selected as New Tourism Slogan
- Yonhap News: German-born tourism chief wants to turn Korea into ‘Asia’s Switzerland’
[...] “The campaign is aimed at increasing international awareness of Korea as a tourism destination. It focuses on the Korean culture and landscapes for the US & European markets; hospitality and nature for the Japanese market (with Korean actor Bae Yong Joon); music, fashion and energy for the Asian market.” via brandingkorea [...]