This is an overview of the main advertising campaigns aimed at promoting Korea’s image abroad.

Korea, Be Inspired

From the Korea Tourism Organization

2010-2012 Visit Korea Year

From the Visit Korea Year Committe

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Events

Branding Korea holds offline events that gather experts and enthusiasts to develop and support initiatives related to the promotion of Korea:

Panel Discussion: “Korea’s Multiple Brands”

Panel discussion on Korea’s external branding campaigns with experts and guests from different countries.
May 27th 2010 at Chungjeonggak.

Fundraiser: “Eat•Art Naturally!”

Fundraiser to support the making of “Lacquer: Korea’s Brilliant Art!”, the first film produced in English about Korea’s lacquer arts.
January 30th 2010 at Acca.