Branding Korea

April 5th, 2011

Nation Brand Indexes & the Korea Brand, Part 2: The Futurebrand CBI

In this second article of our series on Nation Brand Indexes, Victoria Berry, Strategist at FutureBrand North America, discusses the characteristics of the Country Brand Index and analyses the results and challenges of the Korea Brand in the 2010 edition.

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Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI: Indexes play a major role in evaluating a country brand’s strength and perception on the global stage. In particular, the Anholt-Gfk Roper Nation Brands Index (NBI) and the Futurebrand Country Brand Index (CBI) have both earned a wide international recognition and trust in the way they develop and produce their respective index. In this first [...] Read "Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI" more
Korean Pavilion at the Shanghai Expo: Retrospective Analysis: Jay Wang is an associate professor of strategic communication at the University of Southern California’s Annenberg School for Communication and Journalism. His numerous research projects and articles address the role of nation communication in the contemporary process of globalization, with an area focus on China and public diplomacy. He recently led a research project on [...] Read "Korean Pavilion at the Shanghai Expo: Retrospective Analysis" more
“Made in Korea” and Korea’s Nation Brand (Part 2): This article is the second part of a two-part series based on our discussions and exchanges with Martin Roll, business and brand strategist, former Honorary Ambassador to Korea and the author of the global bestseller “Asian Brand Strategy“. The first part was about Korea’s Image and Global Brands, the second part focuses on National Branding [...] Read "“Made in Korea” and Korea’s Nation Brand (Part 2)" more

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