About Branding Korea

Branding Korea is an independent collective of local and international experts in advertising, tourism and branding that published a series of articles on the strategies and challenges related to the promotion of the Korean brand with the objective to support Korea position itself internationally and implement effective strategies to boost tourism, trade and investment.

The discussion now continues on our LinkedIn Group where our members exchange their thoughts and perspectives on the promotion of the Korean destination.

Articles

April 5th, 2011
Nation Brand Indexes & the Korea Brand, Part 2: The Futurebrand CBI
February 8th, 2011
Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI
December 16th, 2010
Korean Pavilion at the Shanghai Expo: Retrospective Analysis
September 27th, 2010
“Made in Korea” and Korea’s Nation Brand (Part 2)
June 30th, 2010
“Made in Korea” and Korea’s Nation Brand (Part 1)
June 1st, 2010
Gastrodiplomacy and the Promotion of Korea
April 15th, 2010
Exclusive Interview with Brand Kenya Board National Brand Manager
March 24th, 2010
Korea Delivering on its Brand Promises
March 7th, 2010
This Week on Branding Korea
February 9th, 2010
The Need to Unify Korea’s Multiple Brands
January 26th, 2010
Promoting Korea’s Image through its Lacquer Arts
January 13th, 2010
“Korea, Sparkling”: end of an era?
January 13th, 2010
Re-branding Korea’s DMZ from a Cold War Relic to an Ecological Tourism Product?
January 13th, 2010
Welcome to Branding Korea!